Case Study 01 —
Turning a Traditional Consultancy Into a High-Converting Digital Brand
Industry: Business Consulting & Professional Services Service: Strategy, UX/UI Design, Web Development & Conversion Optimization Timeline: 8 Weeks The Challenge Meridian Advisory Group had an outdated website that no longer reflected the quality of its consulting services. The site was difficult to navigate, lacked a clear conversion path, and gave prospective clients little reason to take the next step. Despite receiving consistent traffic through referrals and LinkedIn, the company was generating very few qualified enquiries online. The goal was clear: transform the website from a digital brochure into a strategic growth engine.
Our Approach We started by restructuring the entire digital experience around the company's ideal clients and their buying journey. Our team: Conducted audience and competitor research Repositioned the company's messaging and value proposition Created a new information architecture Designed a premium, conversion-focused UI Developed a responsive website from the ground up Introduced strategically placed calls-to-action Built dedicated service and industry landing pages Optimized the website for search engines and performance Implemented enquiry tracking and analytics Every page was designed to answer one fundamental question: “Why should this visitor choose Meridian?” The Result Within the first 90 days after launch: +147% increase in qualified enquiries +82% increase in website engagement +64% increase in average session duration 3.2× increase in conversion rate More importantly, the website became an active part of the company's sales process rather than simply an online presence. “The new website completely changed how prospects perceive our business. It finally looks and feels like the level of consultancy we provide.” — Managing Director, Meridian Advisory Group What We Delivered Strategy → UX/UI → Development → SEO → Conversion Optimization → Analytic [View the project →]s
Want a similar result?
Tell us about your business and we'll tell you what we'd do first.
Book a growth audit