Case Study 02 —
Building an E-Commerce Experience Designed to Scale
Industry: Premium Home & Lifestyle Service: E-Commerce Strategy, UX/UI Design, Development & CRO Timeline: 12 Weeks The Challenge Nōva Living had built a strong reputation offline but was struggling to translate that success into online sales. Their existing e-commerce store was slow, difficult to navigate on mobile, and created unnecessary friction throughout the purchasing journey. Customers were abandoning their carts before completing checkout, while the internal team found the website difficult to manage and update. They needed more than a redesign. They needed an e-commerce platform built around growth.
Our Approach We redesigned the entire customer journey—from the first product discovery through checkout and post-purchase engagement. Our team: Audited the existing customer journey Rebuilt the site's information architecture Designed a premium mobile-first experience Redesigned product discovery and filtering Created high-converting product pages Simplified the checkout experience Improved site speed and Core Web Vitals Integrated the client's inventory and payment systems Implemented analytics and conversion tracking Built a flexible CMS that allowed the team to manage content independently We focused on making every interaction feel effortless, intentional, and premium. The Result Six months after launch: +213% increase in online revenue +91% increase in mobile conversions −38% reduction in cart abandonment +126% increase in returning customers 2.4× increase in overall conversion rate The new platform gave Nōva Living the infrastructure needed to continue expanding without rebuilding its digital presence every time the business evolved. “This wasn't just a new website. It gave us an entirely new way to sell online.” — Founder, Nōva Living What We Delivered E-Commerce Strategy → UX/UI → Development → Integrations → Performance → CRO [View the project →]
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